Why conventional CRM requirements gathering is flawed...
The conventional wisdom has it that that CRM requirements gathering consists of assimilating lists of functional requirements and then prioritizing and ranking them. On the surface this all seems very logical, but in practical terms it doesn’t work. Since this is the approach that most organizations take, I thought I’d take a few posts to explain why this approach is fundamentally flawed, and to outline a significantly better alternative. Before I get too far into solutions I’d like to use this post to illustrate the sorts of things that happen when people adopt the ‘functionality first’ approach and it goes something like this:
Lead Generation-How to Generate Leads from Your So
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Read more about Lead Generation-How to Generate Leads from Your Social Network..."Cloud of Clouds"
2008 Recap In 2008, we saw the early seeds of a "cloud of clouds" emerging. It started in April with Salesforce and Google announcing integration between Google Apps and Salesforce to bridge the gap between Google's productivity applications and...
Read more about "Cloud of Clouds" ...Google goes to the Amazon
Last month, a group of Googlers traveled to Brazil, to conduct our first-ever project in the Amazon. Organized by our Google Earth Outreach team, we went at the special invitation of Amazon Chief Almir Naramayoga Surui, who'd invited us down to...
Read more about Google goes to the Amazon..."Traditional software is like cocaine"
In a mind-numbing interview with ZDnet, Harry Debes, CEO of ERP vendor Lawson Software, demonstrates why the traditional enterprise software market is overdue for disruption. Debes' remarks show how little care and understanding legacy...
Read more about "Traditional software is like cocaine"...Enterprises will use social networks
In 2008, social networks exploded in popularity, but remained almost entirely a consumer phenomenon: 2008 was the year where social networking was more popular than online pornography... "In 2008, if you're not on a social networking site, you're...
Read more about Enterprises will use social networks...Send Notes to your Evernote Notebook from Twitter
You can now take notes in Evernote directly from Twitter. You can also view what people are saving into Evernote through a simple...
Read more about Send Notes to your Evernote Notebook from Twitter...